Posted by admin - February 1st, 2011
One of my favorite things to hear is how dominant Google is always going to be. This generally comes from people who are new to the Search Engine Optimization industry or who have short memories. This entire article, concerning search spam, is good–but I particularly liked the part where the author points out that Google has not always been king.
For the last 6-8 years web search hasn’t fundamentally changed a whole lot. Many forget that when Google entered the space, that there were already thoroughly entrenched players, and true innovation (and market dominance) seemed like a long shot. However, Google’s introduction of PageRank proved to be a significant seachange and ultimately changed the way we searched for information on the web — and where we went to perform searches.
Lycos, Altavista, and Yahoo were the dominant search engines and the “entrenched players” the author refers to when Google entered the market. People have short memories, but the author is spot on–Google has not always been top dog, and it likely will not always be top dog in the future.
Controlling multiple sites on the front page of Google is possible with an SEO Monopoly.